Browsing all articles from July, 2012

Getting Started With StumbleUpon!

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
31

Welcome to the first lesson in the Getting Started With StumbleUpon
crash course. Over the next few days you will receive several lessons
that will help you learn the ins and outs of using the social bookmarking
community StumbleUpon to get more traffic and exposure for your
website.

In this first lesson let’s talk a little about what StumbleUpon is, how it
functions and how to get started using it right away.

StumbleUpon is one of the leading social networking sites, used by
thousands of people across the globe, and for that reason it shouldn’t
be ignored, especially if you’re looking for a great no-cost way to drive
traffic to your website, blog or other webpages online.

Becoming a member of StumbleUpon is both free and easy. All you
have to do is visit StumbleUpon.com where you can either join using
your email address or log in with your Facebook account.

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Be A Youtube SuperStar

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
31

YouTube – You What?

Have you heard about YouTube.com? Maybe you are scratching your head, wondering, “What is it”?

Is it, a catchy name for a catchy service? Is it a marketing tool?
Is it a website for novice filmmakers?

The answer is yes, yes, yes and then some. You see, YouTube is many things to many people, depending on how they use it and their purposes for its use. You can define the website’s purpose traditionally as:

“YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.”

However, YouTube.com, like many Web 2.0, sites is much more than a site allowing individuals to share video clips. It is a place for public commentary, a place where people can review the latest and greatest info products, a place where people can network and share common interests, goals, and opportunities.

The best part? YouTube.com is not too complicated to u read more

Facebook Formula

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
31

The Nuts and Bolts

The internet and social media sites especially have led to the line between our social and professional lives blurring ever more with each passing day. Social media sites give people the opportunity to connect
with old friends, make new ones and expand their professional network with only a few clicks, from the comfort of their own home.

Social media sites have redefined the concept of globalization, which was the in word two decades ago for large corporations. Unfortunately for the latter, the current globalization concept has allowed businesses of
all sizes to tap the benefits of being present in a wide number of markets. This is because the internet has become a business channel that is practically free and companies are no longer required to make massive
investments in building an offline, local presence in whichever market
they choose to expand into. In fact, why expand into a single
geographical market, when one can access the world with a few clicks of
the mouse?

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Twitter Blue Print

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
31

The Twitter Blueprint

Tips And Techniques For Online Marketers

What Is Twitter?

Twitter is a social network and micro-blogging platform that allows you to send 140-character “tweets”. With these tweets, you can let your friends know what you’re up to, share links and cool resources, communicate with your customers, drive traffic to your website, and much more.

According to the Twitter website, Twitter allows you to answer the question, “What are you doing?”

Twitter allows you to communicate without the hassle of writing out long blog posts or emails. The format of the Tweet allows you to get away with a link and a few words that can be sent on the go from your cell phone.

And this tweet can potentially reach thousands of customers or business prospects, driving them to your website or blog, and drawing attention to your products.

In turn, you will receive notices whenever someone you are following Tweets something. You can receive instant notification in your browser, cell phone, email, and even on IM clients like AIM or MSN Messenger. Basically, it’s more or less impossible NOT to keep touch with your Twitter friends & followers, even if you’re out and on the go.

Twitter’s extremely simple interface and ease of use is probably one of the reasons why it has caught on like crazy.

Twitter was launched in 2006 by Jack Dorsey, and in 2008/2009 it practically exploded in popularity.

All kinds of celebrities use Twitter on a regular basis to communicate with their fans and followers, from musicians and actresses, to professional athletes and even political figures! Twitter allows us to sneak a peak at what our favorite celebrities are up to. Politicians like Obama use it as a campaign tool

Even large corporations and television networks use Twitter, such as CNN, Amazon, Dell, and ESPN.

Twitter has also been recognized as serving a role in journalism. When US Airways Flight 1549 crashed into the Hudson River, the first photograph was taken by a Twitter user and sent to Twitpic – long before the media arrived.

Twitter users on the ground tweeted about the 2008 Mumbai attacks, compiling lists of the dead and injured and offering important information like emergency room numbers.

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LinkedIn For Business Lesson 3

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
31

Today let’s jump right in and talk about how to use LinkedIn Answers for
building your business credibility.

LinkedIn Answers is a nice feature of this particular social networking
site where members can ask questions, answers questions posted by
other members, or simply browse through all the queries and solutions
posted. It’s actually one of the more popular features of LinkedIn and is
very similar to Yahoo answers.

If you are knowledgeable about a certain topic or industry, you can
make use of the feature to build credibility not only for yourself but for
your business as well.

All you have to do is dive in and start answering questions that you have
answers for. Be careful though as there are certain rules and
regulations that you need to follow when using LinkedIn answers. Read
these guidelines very carefully before you commence answering. A lot
of users got banned from the site for not abiding by the rules. You don’t
want this to happen to you so read the rules.

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LinkedIn For Business Lesson 2

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
31

It’s time for your second lesson in the LinkedIn For Business crash
course. I hope you found lesson one informative and you have your
business profile all set up and you are ready to start making
connections.

In this lesson we will go over how to start making connections
via LinkedIn’s groups and events features.

When it comes to using LinkedIn many businesses seem to
underestimate the “Groups” and “Events” features. Majority of the social
network’s users are more bent on making personal connections via
messages and one-on- one interactions. One-on-one interactions are
great but you are not taking advantage of LinkedIn’s full potential if you
are limiting yourself to such traditional strategies.

read more

LinkedIn For Business Lesson 1

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
31

Welcome to the first lesson in the LinkedIn For Business crash course.
Over the next few days you will receive several lessons that will help you
learn the ins and outs of using LinkedIn to build your business.

In this first lesson let’s talk a little about how to set up a good
LinkedIn profile for your business.

When it comes to building your presence online there are plenty of
reasons why you should create a profile for your business on LinkedIn.

First of all, LinkedIn is a business-focused social networking site.
Majority of its members are online entrepreneurs, business owners,
marketers, and all sorts of business-oriented individuals. This fact
alone makes the social site a must-have for your own business. If you
are not building your presence on it, then you are missing out on a lot of
business opportunities.

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What is Search Engine Optimization?

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
30

What is Search Engine Optimization (SEO)?

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too. At SEOmoz we believe these principals go hand in hand.

This guide is designed to describe all areas of SEO – from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization’s offerings. Don’t worry, if you are confused about this stuff, you are not alone.

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YouTube Marketing

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
24

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Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Jul
24

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