HOW TO WRITE LEAD-PULLING SQUEEZE PAGES ON THE FLY!

Posted Posted by Big Change Marketing Staff in Our Blog     Comments No comments
Aug
26

HOW TO WRITE LEAD-PULLING SQUEEZE PAGES ON THE FLY!

Before you begin the attempt to build a successful list or create a powerful sales page,
you will want to start with a rigorous introduction to Squeeze Pages.

In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus
specifically on capturing leads for a newsletter or making sales for a specific product -
and make no attempt to give visitors a different option.

Another common word that is often used to describe Squeeze Page, is “squeeze page”
(or “lead capture page” in some circles). A squeeze page is a page designed to get
names and email addresses. Usually, however, a squeeze page is usually a smaller type
of Squeeze Page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to Squeeze Pages? First, it is
important to recognize that all successful marketers use these. If you plan to sell a
product over the Internet, you will want to use one, too, rather than relying on sidebar
opt-in forms and unfocused pages that do not convey a single point and a single call
to action.

Another important thing you will want to take away from this introduction to Squeeze
Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE
goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy
introduction, a picture of the list/product owner, the signature of the list owner, and a call
to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing.
While many boast a conversion and attribute it to the shortness of their introduction

(many will be one short paragraph), otherwise will boast a high conversion rate because
they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to Squeeze
Pages, it is that you cannot create a Squeeze Page or squeeze page that isn’t focused.

The Squeeze Page System

The Squeeze Page system provides a uniquely powerful system through which you can
derive profit from multiple streams. This article will briefly discusses some of those
different streams – and how you can manipulate them.

Let’s start with the Squeeze Page itself: all traffic is sent to the Squeeze Page. From
there, it will have a number of options, depending on what you have given them. Many
marketers suggest that your Squeeze Page should always be an opt-in form. Others will
suggest that it should simply be a sales page.

Whether it’s a free newsletter or a product for sale, the Squeeze Page system you create
should include a “one time offer,” which will compel them to take action – subscribe, buy,
etc.

Once they subscribe or buy, the Squeeze Page system you create should then re-route
them to a thank you page, which opens up more means through which you can up-sell.
One quick way to up-sell is to simply include advertisements on your thank you page for
related affiliate products or for your own products. Here, again, you will want to give
them a one-time offer.

Also, if you haven’t yet asked them to join your mailing list, this is where you should do it
– on your thank you page. Once they opt-in to your list, you now have a whole new
option you can use in conjunction with the Squeeze Page system to generate revenue.

One such option is selling ad space in your newsletter or e-zine. The more people you
have reading your newsletter, the more you can generally charge for ad space; however,
you will want to avoid overselling to your list to ensure your advertisers actually make
money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers
how someone has just created a brilliant product – and you can offer it to your
subscribers through an affiliate link. You may even want to use other products you have
has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your
newsletter is by creating and selling your own products to them.

It is important to note that you don’t have to use all of these means to generate revenue;
however, the more you use, the more you earn in general.

Before you get started building your Squeeze Page, you will need a number of things to
a) make your offer actually have a point; and b) facilitate the creation of your Squeeze
Page.

One thing you absolutely must have before you get started is an auto responder. Without
any auto responder, you are tossing potential bags of money in the garbage. Rather
than creating a relationship with customers and potential customers – and giving
yourself the opportunity to attempt future up-sales — you’re allowing them

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to leave and
never return.

In addition to an auto responder, you will need to have an actual offer that people want
to buy. You may want to develop a product, such as an E-Book or a piece of software.

If you don’t have the skills to do either, you can always hire a professional to do it for you
through Elance.com or Guru.com. You will then either want to sell this product and
attempt to get subscribers from your thank you page – or you will want to get subscribers
by offering the product for free (which is what many Internet marketers now do).

Another thing you absolutely must have before you get started is a check out service.
You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services
will allow you to make transactions quickly.

Another thing you must have before you get started is a set of graphics, which usually
includes a graphic header, a check out button, background wallpaper, and a half-decent
picture of yourself. You can probably provide the picture of yourself, but you might want
to hire a professional to do the rest.

Another thing you will need before you can get started on your Squeeze Page is some
way in which to create a realistic signature. http://www.vletter.com is probably your
best bet; but, if you’re on a budget, you may want to opt for simply using a word
processing program.

Planning Your Squeeze Page Theme

Perhaps the most important part of creating a Squeeze Page is planning your Squeeze
Page theme. How you select your theme, of course, will all depend on how you plan to
generate traffic.

If you decide to generate traffic through search engine optimization, planning your
Squeeze Page theme will entail finding phrases within your niche which have a high
demand (aggregate search value) and a low supply (small amount of competing
sites) and then creating multiple Squeeze Pages, each which is optimized around a
different phrase.

If, on the other hand, you decide to generate traffic through pay per click (PPC)
programs, such as Adwords, planning your Squeeze Page theme will again entail tuning
a number of different pages to fit the keywords you are purchasing.

This is actually where most people fail when they create a Squeeze Page: they don’t
tune it to fit a specific audience. For instance, in the case of a squeeze page for a
newsletter, they might start a newsletter about toys, but they only create one Squeeze
Page and send all traffic to it. This is a big mistake.

Chances are, if you create a quality product or newsletter, it can benefit a number of
people. So why not communicate the exact benefits they will derive from subscribing or
buying?

If, for instance, you have a newsletter about Legos and toy blocks, so you group it under
the loose heading of “toys,” a visitor who is looking specifically for information about
either Legos or toy blocks will click off your page if they don’t see the direct connection to
the exact topic for which they were searching.

Instead, you will want to setup

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a page centered around Legos and a page centered
around toy blocks. On each page, you will want to communicate the specific benefits to
joining the list for each of those groups of visitors.

Going one step further, in addition to planning your Squeeze Page theme, if you are
creating a Squeeze Page for a newsletter, you may also want to segment your list, so
you can send information specifically about Legos to those who request it – and
information about blocks to those who request it.

Converts

Most people have no (or simply the slightest) idea how to write a Squeeze Page that
converts. Instead, they slop together elements that they have seen used in other
Squeeze Pages – but usually do not put them together in the same way the owner of the
successful Squeeze Page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent
writer – never mind a copywriter. But as someone selling a product or trying to build a
list, it is important that you know your strengths and weaknesses – and that you either
spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with
powerful psychological triggers. Most people who create a sales page miss either one or
both of those elements.

For instance, they might concentrate so much on building hype that they don’t actually
explain what solution they are providing – and for whom they are providing it. If I don’t
have a specific problem that your product solves, why would I buy it? I wouldn’t.

Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,”
“guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the
benefits will have a low or average perceived value.

In addition to these two problems, some sales pages lack coherency and direction. The
copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s
resistance to the sale – and compelling him or her to buy more and more at each sales
point.

Additionally, if there aren’t multiple calls to action – another form of psychological trigger
– then a potential visitor might never feel compelled enough to pull out his or her credit
card on the spot and make the purchase.

In addition to careful copywriting, there are other important things you must take into
consideration when writing a Squeeze Page that converts. For instance, it is important to
build a compelling case for a time-bound offer.

Now, this doesn’t mean you have to invent fake deadlines and constantly revise them
each week. This is a good way to guarantee your complete loss of credibility in the
shortest amount of time possible.

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However, when planning your copy, you will want to make sure that you constantly urge
the reader to act immediately by inserting a number of “calls to action,” as I’ve mentioned
previously.

You may want to

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consider using fly-ins or pop-ups to create more urgency – or to make
a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when
someone arrives at your Squeeze Page, they have five minutes to purchase the product
at the lowest price).

Now, if you’re creating a squeeze page, you might want to employ slightly different
tactics. Rather than building a compelling case with multiple triggers and calls to
action over the course of 1000 words, you may want to simply condense that all into
a compelling headline and one paragraph of “benefits.”

For a completely free-to-join squeeze page, you more than likely wont have a
considerable amount of resistance to joining, unless the visitor:
a) Doesn’t see any benefits; and
b) Suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome. In your headline, simply state
the exact benefits they will receive for joining – as always, mixing in psychological
triggers.

In your first paragraph of copy, give them a compelling reason to join now (i.e., the price
might go up, the list might become private, you’ll get this amazing report).

Now, to overcome the second problems, simply include a short line under your opt-in
form that explains that you will not – under any circumstances – spam them or sell or
give away their email address and name.

Tips on Increasing Your Squeeze
Page Conversion Rate

There are three major ways in which you can create your Squeeze Page conversion
rate. All Squeeze Pages created by professionals usually include these three elements
at a few others.

The first way in which you can increase your conversion rate is through
personalization. This is usually done in two ways: the first way is by providing a photo
of yourself. The second way is by adding your signature to the bottom of your Squeeze
Page.

This radically increases visitors’ trust. Most people who resist buying products online do
so because they’re weary of getting scammed by a faceless liar, who wont be around
when they need help or when they need to return the product.

Tip: By adding your picture and signature, you can significantly increase a gain in your
visitors’ trust. :

Another way in which you can increase your Squeeze Page conversion rate is by using
black text or a white layout. Regardless of what anyone tells you, this is one of the
easiest ways in which to make your page look professional, rather than pathetic or
desperate.

The third way in which you can gain trust is by offering something for free. This is
generally what you will do if you’re using a squeeze page to generate leads: you’ll offer a
free report or five-day course – and then use that to generate leads, which you will later
up-sell or generate revenue from via affiliate sales. Why is this technique so effective?

Quite simply because it allows them to judge your work and ideas before they actually
have to pay for them. Additionally, it builds trust.

In addition to these three general ways in which to increase your conversion rate, you
should always guarantee a product. If you sell through Click Bank, you actually wont
have a choice.

But if you’re using Paypal or some other check out (Credit Card processing) program,
you will want to make sure you clearly state that customers can return your product for
any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your Squeeze Page
conversion rate.

How to Write Lead-Pulling Squeeze Pages on the Fly!

Driving Targeted Traffic into Your
Squeeze Page

Driving traffic into your Squeeze Page – it sounds easy, doesn’t it? Well, it’s not. And no
matter how great your Squeeze Page is, it wont matter if no one ever reads it.

Furthermore, if everyone in the world other than your target audience reads it, it also
wont matter. This is why you need to find media through which you can drive targeted
visitors to your Squeeze Page.

One way in which you can drive traffic to your Squeeze Page is through natural search
engine optimization. This is the slowest process, but it is also one of the best ways to
ensure a continually increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site.
While reciprocal linking was once the best strategy, experts now believe that major
search engines are devaluing reciprocal links in favor of one-way links and triangular
links (which search engines can’t really detect).

Another way in which to get natural search engine traffic is by optimization your website
for certain key phrases. You can do this by creating pages that specifically focus on one
keyword on your given niche. You can then set the page extension to that keyword and
optimize the content at a 1.5% density for that keyword. You will also want to use it in
header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using
pay per click advertising. You can do this by opening an account with Google Adwords.

As mentioned earlier, successful Google Adwords campaigns do two things: they group
keywords into multiple, small, related groups – and they send leads to multiple, tweaked
Squeeze Pages.

This means you will have to start with some careful keyword research; and you will then
have to alter your Squeeze Pages to match that research. These are some of the most
commonly used tools for driving traffic to a Squeeze Page; however, they are not always
the most effective.

Now, both of those methods can be effective, but they both usually have rather high
barriers to entry and require a lot of work.

Luckily, you do have another option: human connections. And this is where most Internet
marketers fail. They don’t realize the power of human connections because they are so
caught up in the idea of making transactions and collecting massive checks without
having to deal with customers and clients.

One quick way to get traffic through human connections is a joint venture. You can enter
into a joint venture by compiling a list of possible “partners” — or people who might be
able to assist you in some mutually-beneficial way. This list might include other list
owners in your niche, site owners in your niche, and experts.

There’s only one important thing you should keep in mind when contacting joint venture
partners – and that is to make it as quick, easy, and beneficial for them as possible. If
they have no incentive for doing it, they probably wont even reply to you. And if it isn’t
easy, they’ll accept other joint venture offers over yours.

Another way in which you can drive traffic to your Squeeze Page is through blog and
forum posting; however, it is important that you do not spam, as many businesses do.

Instead, actually participate on the forum, provide people with something of value; and,
after a while, post your product in your signature – and try to network with people on the
forum who work in similar fields.

Your approach to blog posting should be similar. Include a signature file that links back
to your Squeeze Page, but don’t spam. Instead, post useful comments. This is not only
more ethical, but it is plainly more effective. Spam gets deleted. Good comments get
praised, inducing people to follow your link and check out your products.

Thank You For Reading,
BigChangemarketing.com

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