Welcome to the first lesson in the LinkedIn For Business crash course.
Over the next few days you will receive several lessons that will help you
learn the ins and outs of using LinkedIn to build your business.
In this first lesson let’s talk a little about how to set up a good
LinkedIn profile for your business.
When it comes to building your presence online there are plenty of
reasons why you should create a profile for your business on LinkedIn.
First of all, LinkedIn is a business-focused social networking site.
Majority of its members are online entrepreneurs, business owners,
marketers, and all sorts of business-oriented individuals. This fact
alone makes the social site a must-have for your own business. If you
are not building your presence on it, then you are missing out on a lot of
Whether you are promoting a new product or service, looking to hire
new employees, or simply marketing your business as a whole,
LinkedIn provides you with a plethora of tools and resources that you
may use to help you accomplish all these things.
Creating a LinkedIn profile for your business is an effective business
strategy. Here are a few tips on how you should go about it:
1. Setting up a business profile on LinkedIn is free so there are no
related costs that you have to be worried about. Just log in to the site
using your personal account, find the “Companies” menu and just follow
the instructions from thereon. LinkedIn’s wizard will guide you
throughout the whole process.
2. Make sure that you complete all the necessary information in the
registration process. Don’t leave any space blank. If you have a logo for
your business, then add it. Don’t forget to place the location of your
business as well. This is especially important if your business is a brick
and mortar one. Including your business location is very critical if your
online presence is for marketing purposes only. You have to let people
know where they can find your physical store if they are interested in
doing business with you.
3. Take time to write a brief but very informative description of your
business. See to it that the description includes information about your
business offerings, whether these are products or services or both.
Most people don’t have the time to read through long texts so make the
description as brief and as straight to the point as possible.
4. Place your business under the correct category. LinkedIn
members will be using the site’s search functions to look for businesses
on the site. If you placed your business in the wrong category or
industry, your targeted customers or partners won’t be able to find your
5. If you have a business or company blog, get the feed of the blog
and include it on your business LinkedIn profile. Anyone who follows
your profile will be updated on the latest posts on your blog. If you don’t
have a business blog, now
is the time to start one. Putting the feed on
your LinkedIn profile will keep the
page fresh and entice other LinkedIn
members to keep visiting your business profile.
6. LinkedIn will pull all the other accounts, feeds, and links on the site
related to your business profile and connect them all together. These
include your job listings, current employees, and even former
employees. With that said, it’s crucial that you monitor these things to
make sure that everything that is being connected to your profile are
When it comes to setting up a LinkedIn profile for your business keep
these simple tips in mind and you will have a winning profile in no time!
We have a lot to go over in the next few days if you want to learn how to
LinkedIn for your business, so make sure you look for your next lesson
soon. In your next lesson we will be talking about making connections
via LinkedIn’s groups and events features.
Thank you again for joining us for this short course, If you have any
questions or need any assistance please feel free to contact us at
anytime using the contact information on our web site!
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